YouTube is an excellent way to share your favourite styles and share tips, so I decided to compile together a list of my top 5 fashion bloggers who all have very different styles. I hope you find something that interests you and inspires you to go out of your comfort zone!

Social media is an excellent way to attract a bigger audience and grow your platform. Instagram, Twitter and Pinterest are my audience’s most used sites, so I use them to promote my blog and connect with people. This makes it quicker and easier to connect with your audience and share content that they too can share and connect with just as easily.

I use the same branding across all platforms to make it cohesive and recognisable. Every platform has the same logo and the same header; plain and pink to compliment the pink in the logo.

When it comes to the posts themselves I am chatty and friendly, yet informative so people know what each post will be about. This makes more people read my blog because they don’t have to worry about wasting time on something they might not be interested in. It’s also important to keep the descriptions fairly short because our attention spans as humans are fairly short. If people get bored before they even get to the blog itself then it simply gets ignored.

To attract attention as people are scrolling, the images need to be what my target audience is interested in so they stop and read the post before hopefully interacting with it, whether that’s sharing it, commenting or just reading the post. Emojis help to attract attention because it takes a plain, boring piece of text and makes it more fun and colourful. I use emojis that are relevant to the post so it makes sense and also those that my audience are likely to use themselves so they can relate to it better.

Another important factor is to share images that my audience will be interested, as well as keeping the professional look that I am aiming for. If we used photos that they were not interested in then they would not stop to look at it, meaning I would not be using social media effectively to promote my blog. The images must reflect the blog as a whole and the post it is sharing as a single piece of work. I have used some of my own images and some that I have sourced from elsewhere to share other creator’s content and show that anyone can take part in the wold of fashion; something my blog aims to promote. I use the same images for each post, on every social media platform to make it cohesive and make it easy to recognise, therefore making the viewers more likely to engage with the posts and blog.

Hashtags make a huge difference and are an important factor in social media promotion. I didn’t use hashtags to begin with, however when I did start implementing them in my posts I began to get more views and followers. On Instagram you can edit your descriptions after you post them which meant I could add them onto every post so they all had an equal chance of being seen. On Twitter this is unfortunately not possible so I kept the original posts up and created new ones that included the same hashtags which would be searched for by my target audience. The main ones I used were #fashion #fashionblog and any relating to the post’s topic, for example; #sustainablefashion # festivaloutfits.

SOURCES

KCORRA HENDERSON (2019) The April Edition [Online] Twitter. Available from: https://twitter.com/editionapril

KCORRA HENDERSON (2019) The April Edition [Online] Instagram. Available from: https://www.instagram.com/the.april.edition/

KCORRA HENDERSON (2019) The April Edition [Online] Pinterest. Available from: https://www.pinterest.co.uk/TheAprilEdition/

Fashion is ever changing and it can be hard to keep up to date with trends without buying new clothing. As exciting as it is to buy and style new pieces, it is damaging to the environment for many reasons.

Today I will be looking at the effects that fashion has on the environment and those working in the industry in the production factories in poorer countries such as Africa

This infographic will tell you more.

More often than not, the point of fashion is to make the consumer feel as though they are no longer dressing on trend so they chase up and coming fashions, keeping them up to date with everyone else. This makes them buy more items and therefore making fast fashion brands make more money. They easily make a huge profit because their production costs and the value of the items themselves are so low. It is consumerism and despoliation at its finest. This is also known as ‘fast-fashion’:

“Fast fashion can be defined as cheap, trendy clothing, that samples ideas from the catwalk or celebrity culture and turns them into garments in high street stores at breakneck speed.” – Good On You

According to Huffington Post, these companies are also guilty of making the clothing badly do they break and the consumer has to buy more; again making them more money.

Despite clothing being cheap to make and companies making so much money, those working in sweat shops in countries such as Africa are hardly ever being paid the living wage. The harsh reality is that adults and young children are working 7 days a week, 22 hours a day and people have to decide between working the long hours to support their family, or see their family and not have money to afford food. Sadly, many take their own lives due to this hard way of life as it is too difficult for them to live that way.

Although it’s practically impossible to help directly, there are some things that you can do as a consumer of fashion to help those working in terrible conditions, and help the environment too.

– Revamp old clothes and give them a new life

– Swap clothing with other people

– Rent clothing

– Buy second hand e.g. charity shops/thrift stores/vintage sales

– Shop from sustainable brands such as Aryha and TALA

– Donate old clothes

– Buy clothes made with sustainable materials such as hemp and bamboo

SOURCES

EXPRESS Ten things you never knew about… oceans [Online image] Available from: https://www.express.co.uk/life-style/top10facts/971224/ocean-facts-world-oceans-day [Accessed 27/11/2019]

NETCLIPART Water Drop Droplet Clipart Kid Transparent Png – Water Droplet Clipart Png [Online image] Available from: https://www.netclipart.com/isee/iTohRoR_water-drop-droplet-clipart-kid-transparent-png-water/ [Accessed: 27/11/2019]

TRAVEL + LEISURE The Top 5 Cities in Australia, New Zealand, and the South Pacific [Online image] Available from: https://www.travelandleisure.com/worlds-best/cities-in-australia-new-zealand-south-pacific [Accessed: 27/11/2019]

DAILY MAIL UK Perhaps they’d had purple rain? Residents of Taiwanese town wake to find local river that supplies their drinking water has turned a rather unnatural colour [Online image] https://www.dailymail.co.uk/news/peoplesdaily/article-3009188/Perhaps-d-purple-rain-Residents-Taiwanese-town-wake-local-river-supplies-drinking-water-turned-unnatural-colour.html [Accessed: 27/11/2019]

FREEWORLDMAPS Free Printable Maps of Europe [Online image] Available from: https://www.freeworldmaps.net/printable/europe/ [Accessed: 27/11/2019]

KIRA SIMPSON (n.d.) 36 Facts About Fast Fashion That Will (hopefully) Inspire You to Embrace the Slow Fashion Movement [Online] The Green Hub. Available from: https://thegreenhubonline.com/2018/01/16/20-facts-about-the-fast-fashion-industry-that-will-shock-you/ [27/11/2019]

JASMINE CHINASAMY (2019) ‘A monstrous disposable industry’: Fast facts about fast fashion [Online] Unearthed Available from: https://unearthed.greenpeace.org/2019/09/12/fast-facts-about-fast-fashion/ [Accessed 27/11/2019]

For many people, fashion is an excellent way to express yourself and this blog will explore many topics including fast fashion, sustainability, the latest trends and how culture affects trends and styles.

Everyone has a different relationship with fashion, and while some just wear what is comfortable and prioritise that, I am the complete opposite. The phrase ‘beauty is pain’ is somewhat true for me. I’m not saying I’d wear something if I’m in physical pain, but if I feel uncomfortable it’s not the worst thing in the world as long as I look good.

I get bored easily so always look for new outfit ideas and cool new items. However, I feel guilty about it due to the fact that the fashion industry is so unsustainable and contributing to fast fashion is something I do not want to do. In a perfect world, I would only shop from brands such as Aryha and TALA who are not fast-fashion brands, however this is not possible for me or millions of other people. I aim to use this blog to promote sustainable fashion while keeping up with the latest fashions, and introduce people to more styles that they might not have even thought of.

Everyone has their moments with anything, whether that was an ’emo’ phase with extremely wild, big and colourful hair, ties and fishnet gloves, or a pop-star phase with tutus and everything neon. I am a self-confessed former-emo kid who’s biggest dream was to be Avril Lavigne. For a while during my teenage years I was ‘basic’ and wore Tumblr inspired outfits with cringe quotes plastered all over t-shirts; it was horrific. The last few years have brought me back to my roots and my goal is to look like an 80’s rock band reject with a hint of class; think Mötley Crüe meets Audrey Hepburn.

Hopefully you will enjoy this blog, and you find some of the posts useful. If you want to keep up to date, please follow my social media and tag me in your own posts, I’d love to see your style. I think it’d be a great way to inspire each other to try something new and exciting!

If, like me you live in the UK, you’re more than likely reminiscing over the heatwave we experienced during summer, and despite how much we complained and wished for colder weather at the time, we can all agree on one thing; it’s much better than the freezing, dull days of winter.

It might be easier to warm up than cool down, but when the days are longer, more attractions are open, and you can wear much more exciting, cute outfits, who can complain, really?

Festivals come in all shapes and sizes, from Glastonbury to Reading and Leeds, to the smaller alternative festival Slam Dunk which takes place in Leeds and Hatfield every May.

Fashion plays a vital part in festival culture, with music lovers putting together flashy, unique looks to impress and stand out in a sea of colour, bright patterns and obnoxious accessories; ridiculous, nothing but impractical sunglasses and costumes, I’m looking at you.

Whether you want to go all out like many celebrities at the Coachella, or prefer comfort and practicality so opt for just one of the many trends seen, there is something to suit everyone’s styles and needs.

Follow this link to discover more about UK festivals and where to shop the best festival trends! https://view.genial.ly/5dd290c1b7ac020f84aba25e/interactive-content-untitled-genially

SOURCES

THE SUN SUMMER SIZZLER UK weather forecast – Britain to bake in THREE more Saharan heatwaves after hottest day ever [Online image] Available from: https://www.thesun.co.uk/news/9597715/uk-weather-forecast-heatwave-three-hottest-day/ [Accessed 29/11/2019}

SASSY’S EDGY DESIGNS PINTEREST Rock Festival Outfits [Online image] Available from: https://www.pinterest.co.uk/sassysedgydesig/rock-festival-outfits/ [Accessed: 29/11/2019]

GRAHAME MADGE (2019) Summer 2019 climate statistics: largely warm and wet [Online] Available from: https://www.metoffice.gov.uk/about-us/press-office/news/weather-and-climate/2019/summer-2019-statistics [Accessed: 29/11/2019]

“Playing dress-up begins at age five and never truly ends.” —Kate Spade

Fashion is an ever changing industry, with trends being set by influencers on social media, in the streets and on the runway at events such as London Fashion Week.

Fashion Week has always been one of the most influential events in the fashion industry, with more cities being added to line up as they establish their own trends and more designers are discovered.

The fashion capitals of the world are London, Milan, New York and finally Paris, all known for their own individual styles. London; smart, traditional styles and patterns, streetwear Milan; luxury urban, New York; utilitarian, and Paris; haute couture.

Thanks to social media, television and magazines, people can be inspired by fashion from other countries and take influences from different areas to create their own style which is completely unique to them.

This map will show you some highlights from various Fashion Week shows around the world, all with their own unique trends and established designers, as well as up and coming ones to keep an eye on.

Click the link below to view the map and find out more about fashion around the world.

https://uploads.knightlab.com/storymapjs/c2c7ab7ccf140ec1400fbbc2a81dc3f9/fashion-around-the-world/index.html

SOURCES:

DOM BAGNOCHE Most Instagrammable Places in NYC [Online image] Available from: https://www.highsnobiety.com/2015/08/24/fashion-capital-list/ [Accessed: 25/11/2019]