Social media is an excellent way to attract a bigger audience and grow your platform. Instagram, Twitter and Pinterest are my audience’s most used sites, so I use them to promote my blog and connect with people. This makes it quicker and easier to connect with your audience and share content that they too can share and connect with just as easily.

I use the same branding across all platforms to make it cohesive and recognisable. Every platform has the same logo and the same header; plain and pink to compliment the pink in the logo.

When it comes to the posts themselves I am chatty and friendly, yet informative so people know what each post will be about. This makes more people read my blog because they don’t have to worry about wasting time on something they might not be interested in. It’s also important to keep the descriptions fairly short because our attention spans as humans are fairly short. If people get bored before they even get to the blog itself then it simply gets ignored.

To attract attention as people are scrolling, the images need to be what my target audience is interested in so they stop and read the post before hopefully interacting with it, whether that’s sharing it, commenting or just reading the post. Emojis help to attract attention because it takes a plain, boring piece of text and makes it more fun and colourful. I use emojis that are relevant to the post so it makes sense and also those that my audience are likely to use themselves so they can relate to it better.

Another important factor is to share images that my audience will be interested, as well as keeping the professional look that I am aiming for. If we used photos that they were not interested in then they would not stop to look at it, meaning I would not be using social media effectively to promote my blog. The images must reflect the blog as a whole and the post it is sharing as a single piece of work. I have used some of my own images and some that I have sourced from elsewhere to share other creator’s content and show that anyone can take part in the wold of fashion; something my blog aims to promote. I use the same images for each post, on every social media platform to make it cohesive and make it easy to recognise, therefore making the viewers more likely to engage with the posts and blog.

Hashtags make a huge difference and are an important factor in social media promotion. I didn’t use hashtags to begin with, however when I did start implementing them in my posts I began to get more views and followers. On Instagram you can edit your descriptions after you post them which meant I could add them onto every post so they all had an equal chance of being seen. On Twitter this is unfortunately not possible so I kept the original posts up and created new ones that included the same hashtags which would be searched for by my target audience. The main ones I used were #fashion #fashionblog and any relating to the post’s topic, for example; #sustainablefashion # festivaloutfits.

SOURCES

KCORRA HENDERSON (2019) The April Edition [Online] Twitter. Available from: https://twitter.com/editionapril

KCORRA HENDERSON (2019) The April Edition [Online] Instagram. Available from: https://www.instagram.com/the.april.edition/

KCORRA HENDERSON (2019) The April Edition [Online] Pinterest. Available from: https://www.pinterest.co.uk/TheAprilEdition/